“Solar panels will still be generating once the long abandoned fracking fields and the associated toxicity has leaked into our seas when our children are our age now.”
Solar panels in the UK are fantastic at what they do, and just like the organic food industry; have many corporate enemies who don’t want us all less dependent on them.
The solar and organic food industries have so many things in common and both agree that government policy today is dictated by corporations and not common sense or acting in the peoples best interest.
Putting the obvious aside, I will concede that changes to the photovoltaic incentives recently; have been unhelpful but required. The feed-in tariff was originally designed to incentivize individual households, but due to a technical loophole allowed companies to profit instead.
This loophole should have been closed years ago, but the ultimate downside of all this meant the funding for tariffs was always perpendicular. Instead of the slow and steady uptake; as was intended, the ‘solar gold rush’ began and was in the end – unsustainable.
A real downside to the ‘dash for feed-in tariff cash’ was the amount of mis-selling, over-pricing and dishonest sales tactics. This did real harm to the UK solar industry and for the hundreds of ethical installers who do things correctly; a huge sigh of relief now envelops the industry.
There will be a few companies that remain and will try to convince customers to pay £10,000 for a battery storage system, but educating people that this type of solar-powered system is not yet ripe can hopefully reduce its impact.
Our new organic industry will prevail. Just like the early organic food industry that suffered greatly in its infant years through similar mis-selling practices, over-pricing and corporate bullying, but now stands tall and has found its place in the world and now grows year on year – organically.
We have the good people at RECC who have been inundated with the issues resulting from the last few years. They work tirelessly drudging through red-tape like an organic farmer drudge through mud. They too deserve recognition for helping to bring some order to what had been the solar industries ‘wild west times’.
RECC are our Soil Association who bring standards to the organic industry for the betterment of all within.
For those considering installing solar panels today, your foresightedness and educating yourself before committing to a company will hold you in good stead. People who educate themselves, rarely encounter problems because it is ignorance that bad solar companies prayed upon.
Heat my Home was developed as a research tool long before the incentive schemes were ever conceived and I’m proud of the ethical installers here who have contributed and helped many thousands of British people save many millions of pounds with their extensive technical knowledge and good will.
It’s our desire to offer solar technology as a real alternative to the current corporate energy system, its lifespan and longevity is its zeal, which can help us create demand and follow the organic foods industry’s example.
The vast proportion of people will always want the cheapest with little or no regard to the ingredients, but many don’t want to feed their children GMO’s, pesticides, chemically forced or weed killer soaked foods.
The same choice is now being made with our dependence on everyday energy and its origins. Most people don’t care who powers their lifestyles, but many people do and hate fracking, Middle East Conflict and industrialisation dangers of drilling in the Arctic regions.
Solar panel technology can be a real alternative and active protest for families.
There is a mass awakening happening across the globe. People are becoming less ignorant of the manipulation that has occurred by the integrated media, government and corporate relationships. People are finally seeing for themselves the issues with the climate, despite decades of denial and manipulation by the energy companies – the safety of fracking is no different.
We are no longer selling solar panels to people who expect to be rewarded, but are selling to people who want to reduce dependence on an energy system that doesn’t care for them or the planet that their children will inherit.
These people transit their children in Chelsea tractors to protect their little darlings. The same people who spend extra on organic food to avoid the mass produced, low nutrition; chemically fertilized stuff. A growing number of people who avoid mainstream news sources because they know it’s controlled by the corporations. People who know that investments in stocks and shares are a fool’s game and people who are sick of Middle Eastern conflicts caused by oil. These people are also sick of corporations deliberately force-feeding their children energy drinks, gambling and borrowing money at high APR rates.
Our new organic solar panel industry is going to grow year on year as growing numbers of intelligent people choose alternatives to the corporate force-fed marketing that now encroach in every level of modern life.
Longer-term, oil prices will begin to rise again steeply year on year as Saudi Arabia’s goal to eliminate its competitors comes to fruition. Well, you didn’t think oil prices were going to stay low forever – did you?
Reducing individual dependence on the current energy system that negatively impacts so many was never going to be easy, but there is enough desire for change out there!
The need for solar panels hasn’t disappeared even though the financial incentive has and it’s a desire for independence that will now drive the industry forward.
A new vision, new affordability and a new industry
A new improved solar industry comes with a new Modus operandi.
Living within a short sighted country, it’s not hard to see the advantage solar panel technology has over its short-termism fracking competitor. When I tell people the lifespan of a photovoltaic system, they simply can’t get their head around how amazing that is.
In a world where you’re lucky if your washing machine last five years, people have got used to the short termism of everyday technology and the planned obsolescence that deliberately infects our modern world.
Affordability is the new key to growth and as a new organic solar industry, we need to help provide this to a new breed of solar pioneer.
Gone are the days of one size fits all. A four kW is great when you’re generating for the National Grid, but not necessary when you’re just providing for your own family’s needs – and that’s the key to affordability in our new industry.
Making solar panels affordable to more people involve selling them differently. A more bespoke, more tailored approach to solar panel installations are required. Selling more one, two, three kW sized systems, based upon each household consumption rate. Suddenly, the gates to solar panels and affordability, open up to more people.
In fact, I would argue that the sales tactics that came with relentless pushing of 4kW sized systems over the last five years had actually put more people off the idea of adopting solar panels than who did actually adopt!
I will be adopting this new organic approach when talking to people about PV solar panels in the future – I hope you do too.
Welcome to our new organic solar industry.
"Feel the pride."
Stuart Lovatt on
Founder of Heat My Home.