Greed may have consequences for the solar industry

“I am proud to be an early adopter and user of the internet and I am equally inspired by the same pioneering spirit within the solar panel industry today.”

The internet then, the internet today.

The internet then, the internet today.

Like the early internet before it, there were people ready to take advantage of new people venturing into a world of unknowns. Most pioneers can and do learn quickly and manage to avoid the pitfalls of a new landscape.

However, the same company names using salesmen from the double glazing school of salesmanship and charging disproportionate prices, sometimes in excess of 30 percent more than is deemed ethical, keep cropping up.

On the positive side, this makes the lives of good solar installers easier, but generally, such behavior, leave people confused and distrusting of this still fledgling industry.

Such greedy practices within the industry needs to be stamped out today because the consequences of not doing so could unravel the good work that has been done to clean the industry up through regulation and the many ethical installers who yearn to see the industry succeed long-term.

Since the formation of the MCS accreditation and RECC bodies, the bad memories of the early solar industry are fast fading and today’s solar pioneers can now expect a level of quality and service that is the highest in the world.

I too was confronted by a cold caller. A canvasser selling the concept of solar technology. Little did he know, I had ten years experience and so I listened intently to his wild and exaggerated claims about what solar can do for me. The solar equivalent of a spammy Nigerian email I thought.

And this leads me to my point, I would hate for the solar industry to go through yet more public media negativity because of a few companies and their commissioned based sales people making over the top claims and excessive pricing structures. EON recently fell foul of just this practice recently.

The good news is that the adoption of solar panels has increased recently, but what the dotcom boom of the early internet demonstrated, was that even if your time has come like solar technology today, bad decisions can burst your bubble.

Despite this, I am very proud of the passionate work that most installation companies are doing to improve consumer confidence and drive solar technology into the mainstream arena where it now belongs.

Let’s not let the good work of the many – be spoilt because of the bad practices of a few.

Political short sightedness in a long-term game

Feed-in tariffs for solar panels are like life itself. Very few will appreciate them, they are always at risk and may be gone before you know it.

You can see this short sightedness within our politics today with energy and environmental cabinet positions being taken by politicians with ‘business as usual’ attitudes, even at this time when both these problems are accelerating in their severity.

Credit where credit is due though, so a special acknowledgement is required for these former ministers; Chris Hulme, Greg Barker and Edward Davey whose enthusiasm for alternative and solar panels shone through.

These politicians headed the Department of Energy and Climate Change (DECC) and did attempt to move the political direction for these two very urgent and related quandaries.

Unfortunately, a dark cloud could take the wind out of the sails of our turbines and the shine from the solar panel industry as new climate skeptics and advocates are appointed by David Cameron into key positions.

Matthew Hancock, who is reported to be a proponent of rolling back of green incentives is now appointed head of DECC. Also, the new environment secretary and former Shell employee, Liz Truss and George Osborne’s well documented view of alternative energy technologies may create problems for the solar industry, especially if a full Conservative win occurs in the next general election.

This short sightedness in these political appointments is not unusual because in the 18th century, it was common knowledge that coal was a vastly better form of energy than wood. Yet, it took a further one hundred years to fully adopt this more advanced energy source.

This then eventually spawned the industrial revolution, so you could argue that politics impeded progress by a full century. We cannot afford to let them do the same for the green revolution.

Unfortunately, we don’t have a century to kick our heels and argue with skeptical traditionalists.

These gargantuan issues of our time, needed to be tackled thirty years ago. The environmental collapse and peak oil problem have been well-documented since the mid 1950s and even Margaret Thatcher acknowledged the global warming issue in the 1989, so successive governments have already wasted a quarter of a century.

It is then very saddening and perplexing why the political children of Mrs. Thatcher is still banging the skeptic’s drum. Hugging Huskies have sadly been replaced by ‘business as usual’ and Mr. Osborne and other key politicians, now shamelessly working against the inevitable tide of progress and thus bringing this conversation full circle back to the word ‘greed’.

What Mrs. Thatcher inadvertent unleashed during her political years were an economical feeding frenzy. Instead of planning for the long-term and against her better judgement, the North Sea oil extravaganza – only gave us short term gratification.

Since the last day of the Roman Emperor Julius Ceasar, modern politicians and leaders have been doing the bidding of the aristocratic elites for fear of the proverbial back stabbing. In these modern times, this means corporate interests or for the purpose of this article, the energy companies that dictate Conservative policy today.

Of course centralised energy companies don’t want people to produce their own on-site photovoltaic power, generate what would essentially should be their revenue through the feed-in tariff and reduce the need to purchase their fossil fuels – so they plot, pressurise and lobby to preserve the status quo.

This is why I shout from the rooftops, to take-up this unique window of opportunity.

A full Conservative party win at the next election will undoubtedly mean an unravelling of what the Labour Party began and the aforementioned Liberal Democrats ministers have fought so hard to protect during this period of coalition.

We all know solar panels are going to play a big part in the global energy future, but just like those 18th century logging barons, their modern day counterparts will not relinquish power without a fight. Unfortunately, this time, we don’t have a full century to make the necessary advancements.


"Feel the pride."

Stuart Lovatt on
Founder of Heat My Home.

  • Cathy21

    I paid my deposit £1700 2 years ago for panels and they never arrived. I lost more money going through the Small Claim Courts and paying for a bailiff. I even know where the so called supplier lives but can’t do anything because he used my cheque to register a new company at a fictitious address. What can I do next.